Dear Zedites,

The last week of February seemed to have flown by for us. It’s the end of yet another successful month for Zed Medium, our parent company and we can’t wait to unravel everything in store of us in the coming months of 2023.

Our podcast, ‘It’s That Easy!’ churned out four inspiring episodes on Indian startups and their founders, the links of which you can find below:

Khalihaan, a startup that’s building India’s fastest farm-to-kitchen grocery platform - by Aalok Rajput

Bold Care, a startup that’s virtually ‘erecting’ an all-inclusive store for men’s health and wellness - by Rajat Jadhav

Medkart, a startup that’s aiming to be India’s most trusted generic medicine pharmacy - by Ankur Agarwal

Kiko Live, a startup that’s using video calling and live shopping to bridge the gap between you and your retail store - by Alok Chawla

If you’re interested in any of the above startups and want to get in touch with them for investments, send us an email on aamer@zedmedium.com!

Follow us on LinkedIn, Instagram and Twitter for more!

A Story For You

Family gatherings can be complex events that evoke varied emotions in people. Some individuals cherish these gatherings, while others detest them; some eagerly anticipate them, while others completely ignore them.

The emotions that surface before and during such events are influenced by one's past experiences with family members. This dichotomy of emotions is not uncommon and is observed among many individuals. Interestingly, similar mixed emotions can be observed in a business context. From a different perspective, a family gathering can be likened to a business or a business event, to some extent even an exhibition. This write-up aims to elucidate this comparison for those who find it perplexing.

Business events, like family gatherings, have their admirers and detractors. One's experiences with specific individuals who attend these events can shape their perception of them. The presence of people often dominates such events. Some people are congenial and easy to talk to, like an open-minded aunt who finds humor in everything. On the other hand, some people are best avoided, such as extended family members who gaze at your family with suspicion.

Similarly, in a business event, the focus is on networking, expanding one's business connections, and building rapport with clients. However, it is also necessary to keep an eye out for competition and new entrants in the industry who may pose a threat.

At family gatherings, one may encounter peculiar situations that can seem unfamiliar if they are not accustomed to them. Every family has its own issues, and when conflicts arise, someone must intervene to resolve them. Certain individuals wield significant influence in the family and are tasked with resolving disputes and restoring harmony.

Similarly, in a business context, the top management is responsible for ensuring that the company runs smoothly. When things go wrong, they step in and rectify the situation. They are respected and hold a certain degree of power due to their accomplishments, which is why they are entrusted with the final say in crucial matters.

Family gatherings are an opportunity to interact with individuals of different personalities. However, it is crucial to treat everyone equally and avoid offending anyone. This applies to the social environment in a business context as well. Each employee has their own preferences and dislikes, and it is important for the employer to treat everyone fairly to promote a cohesive work culture. When employees get along and complement each other's work, the business is more likely to succeed, just like a family.

There are several ways to compare the ideologies of a family and a business. From politics to mindsets, everything can be scrutinized for similarities. For instance, mafia families are considered one of the most successful organizations and serve as a perfect example of what businesses could achieve if everyone were in sync.

A Story From You

Families can be tough for some and easy for the others. The way you treat them is dangerously similar to how you’ve been treated by them over the years.

So, what’s it been like for you in family gatherings?

Leave a comment

See you on Thursday!

Aamer

An 'It's That Easy!' Recap & All About Family…